10:10 FAQ

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What is 10:10?

10:10 is about one simple idea: we all commit to reduce our carbon emissions by 10% a year, starting in 2010, then work together to make it happen.

Who can sign up to 10:10?

Individuals and families, schools and universities, small shops and global brands, film stars and politicians … almost everyone can cut their carbon emissions by 10%.

What are carbon emissions?

Carbon emissions (more accurately greenhouse gas emissions, such as C02, CH4) are the cause of global warming. They are released when fuels are burned in vehicles, homes, power stations and factories; and there's also methane from cattle and sheep stomachs, from landfills, tundra and swamps.


Why 10% in a year?

Big tasks are easier if broken up into smaller, manageable pieces – and 10% this year is much more tangible and achievable than, say, 80% by 2050. Furthermore, 10% in a year, starting this year, is the kind of target that scientists say will give us the best chance of a safe future for our children and grandchildren. Cutting our carbon by 10% is just the first step, of course, but it puts us on the right track


What does it mean to sign up?

You pledge to cut your emissions by 10% in a year, starting in 2010. Don't worry if it sounds difficult – we'll help you every step of the way with tips, case studies and other resources. See our NZ family checklist.

How do I sign up?

Simply enter your details on the right-hand side of any page on the 10:10 site, including this one.

Does signing up require a major change in your lifestyle?

For most people, 10% is fairly easy. Unless you've already done a lot to reduce your emissions, things like insulating your ceiling and wooden floors, flying less and staying longer, or changing your lightbulbs and turning off equipment from stand-by overnight should do the trick. Each person finds their own combination of actions. If you are willing to measure change, there are calculators to help you find out the real carbon impact - see the blog for more! 

Won't my efforts just be pointless drop in the ocean?

10:10 makes our individual efforts meaningful by ensuring that lots of people and organisations unite behind a single pledge. This ensures that we're not only cutting emissions directly but also showing politicians that we're ready to tackle climate change right now. You can boost your impact yet further by encouraging your friends, workplace, clubs or schools to sign up to 10:10. The Promote page has some of the resources you need to get the word out.

Is there a campaign symbol?

In the UK that aluminium 10:10 Tag is made from a recycled jumbo jet, and can be worn on the neck, wrist, lapel or Swanndri jacket to symbolise your 10:10 commitment. In NZ you can't yet buy one, but we will find out how to get a stock and post the answer here.


How do businesses and organisations take part 10:10?

Businesses, schools, universities, charities and other organisations aim for a 10% carbon reduction in a one year period across four key areas of their emissions: grid electricity, on-site fossil fuels, vehicle fuels and air travel. You can choose the precise dates of your year to fit in with your carbon or accounting reporting period.

We are working with members of Envroschools Canterbury to produce a trial run of advice for schools and with members of Sustainable Business Network to help small firms.

10:10 companies also work to reduce any other emissions they're responsible for, and encourage customers, staff and suppliers to sign up too.

What if we can't hit 10%

10% in a single year may sound fairly ambitious for a business or organisation but don't be nervous. Joining 10:10 is all about aiming high and seeing what's possible. You'll probably find that your staff or students get much more engaged once your carbon-saving actions are tied in with 10:10. And if for whatever reason you don't actually hit 10% then no one is going to hold it against you – any significant emissions saving is something to be celebrated.



Who is running 1010?

10:10 Global was founded as an independent organization by film director Franny Armstrong. There is a small headquarters in Camden Town, London, which is working with a network of volunteers and organisations running 10:10 in their own countries.

Where can I find your financial statement/annual report/data protection notification/privacy policy?

For links to policies, statements, filings, notifications and all things legal, see 1010global.org/legal


Apart from signing up how can I help?

10:10 has big ambitions and minimal resources, so we're always glad of extra support. The main things you can do are:
0    Help spread the word
0    Make a donation
0    Work with us

Are you on Facebook/Twitter/LinkedIn etc?

We're (almost) everywhere! Follow, fan or friend us and join the conversation:
0..    Facebook now in NZ
0..    Flickr
0..    Youtube
0..    LinkedIn

What's the best way to stay up-to-date with 10:10 news?

Check out the 10:10 Blog, or become a fan of us on Facebook.

What's the best way to get in touch?

Check our contact page to find the right address.


I signed up ages ago but I've never had an email. Is it something I said?

We send out emails once every week or so. If you've been signed up longer than that and still haven't heard from us, check your spam folder to make sure our messages aren't ending up in there. If there's still no sign of them, contact [email protected] with the name and email you used to sign up and we'll look into it.

How do I report a problem with the website?

Email [email protected] with the following information:
0..    The address of the page you were on
0..    What you were trying to do
0..    What went wrong
0..    The browser you were using at the time
Including these details makes it easier to track down and fix the problem.

I want to stop getting 10:10 emails. How do I unsubscribe?

Email [email protected]. To make sure we can find you in the database, remember to use the email address you signed up with, or specify it in the body of your message. Bear in mind that unsubscribing only takes you off the email list. If you want to remove your details from the database altogether, read on.

How do I cancel my signup and remove my details from the 10:10 database?

We're sorry to see you go, but if you've decided to leave 10:10 for good, email [email protected] and we'll take you off the database.